Established in 2010, Xuelijia Educational Technology Co., Ltd. is a China High-tech enterprise, as well as a Specialized and Innovative Enterprise. We are focusing on educational electronic products for kids. The company is committed to the development of Visual Enlightenment, Logical Thinking, Guided Products and Services to inspire children's thinking and creativity, make learning happier for children.


The company leader team is composed of 3 founders with over 20 years of experiences in educational electronics.

1. 13 experienced Engineers in 3D design, software and hardware design department.

2. 8 experienced Engineers deal with book OID code and audio editing.

3. Quality control team consisting of 8 members.

4. Productions management team is composed of 15 excellent employees.

5. An office administration staff totaling at 15 members.

6. Approximately 220 employees working on the production line.


Our Orientation

Focus on educational electronic products for kids

Our Vision

Make Learning happier

Our Value

Stay true to the Vision;

Follow a win-win result under the principle of Altruism

Our Mission

Innovative quality services

Xuelijia has been established for 15 years, with nearly 200 employees and 6800 squaremeter building for production and office,  including R&D centre, OID department and ID design department.

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The company holds group buildingactivities every year to enhance team cohesion and friendship.

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We are a professional manufacturer with ISO90000 certificate, we own invention patents, software copyright patents, utility model patents, appearance patents, totally more than 30 items .

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Xuelijia is focusing on educational electronic products for kids, we combine the design and production. The in-house design and production enable us to control and monitor the product quality for customer, and promote the new product timely, Xuelijia is always ready for offering the best service for valued customers.

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Won the title of Excellent Partner and obtained Best Innovation Award.

There are 40 items of Invention Patents、Software Works、and Utility Model  Patents after years of efforts.

Developed the cultural and creative product line, started fully collaborated with CASETIFY,the production area has reached 15,000 square meters.

The company upgarded automation comprehensively , and refined the production management , to improve internal management and reduce repetitive waste.

Won the title of Student Caring Charity Enterprise and Poverty Alleviation Enterprise.

The  production area has reached 10,000 square meters after years of efforts.

Won the title of China High-tech Enterprise and Shenzhen High-tech Enterprise again, attend the Fair of Japan Toy Fair and Beijing International children's Book Fair.

Obtained ISO9002 certification, Disney BSCI certification, Alibaba Strength Factory certification.

Entered the market of Europe and America, Southeast  Asia, the Middle East, Central Asia and other countries.

Won the tile of "National Smart Educational Industry and Technological Innovation Enterprise", and attended the Book fair both in Bologna (Italy) and Frankfurt (Germany).

Won "Shenzhen High-tech Enterprise" and "National High-tech Enterprise".

Expand production and R&D, product patents have reached more than 10, and the company had started fully implement ERP management.

Became member of China Toy Association, and won the titile of "Charitable and caring enterprise".

Xuelijia started to attend the China Toy Exhibition, Hong Kong Electronics Exhibition, Gift Exhibition.

Succeeded in applying a number of invention and utility model partents for innovative product, and started the cooperation with several China famous brand educational enterprises.

Cooperated with Benesse (Japan)、ETL(Singapore)and other oversea brand companies, Xuelijia had expanded the sclae of production and increased the variety of products throught the growth of oversea market.

Acquired the authorization of The Smurfs IP. Launched the product series of Talking Pen and Audio player, and the brand of XUELIJIA had entered Xinhua Bookstore for sell.

Xuelijia Educational Technology Co., Ltd. was established , and organized the R&D Department and Production Department simultaneousl.

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